IB Business Management Practice Exam 2025 - Free IB Business Management Practice Questions and Study Guide

Primary research is characterized by the collection of new data directly from participants or specific sources, which allows researchers to gather firsthand information that is tailored to their particular study. This research method is particularly useful for acquiring detailed insights and understanding the perspectives, experiences, and needs of the target audience.

In contrast, secondary research involves analyzing existing data that has already been collected and published, such as reports, articles, or statistical databases. While exploratory research focuses on gaining initial insights and understanding of a topic, it does not necessarily involve direct data collection from participants. Descriptive research, on the other hand, is a method that can involve both secondary and primary data but primarily aims at describing characteristics of a population or phenomenon without necessarily engaging directly with participants.

Thus, primary research stands out for its emphasis on obtaining original data through direct interaction with individuals, making it a vital approach for gaining insights that reflect the current views or behaviors of specific groups.